Performance Marketing Manager

Job Description

We are seeking a 4 – 6 years experienced Performance Marketing Manager to join our team.As a Performance Marketing Manager, candidates will be responsible for planning, implementing, and optimizing digital marketing campaigns to drive measurable and impactful results, such as lead generation, customer acquisition, and revenue growth. He/ She will work closely with cross-functional teams, manage advertising budgets, and leverage data-driven insights to achieve key performance objectives.

Responsibilities:

• Develop and execute performance marketing strategies aligned with the organization’s goals and objectives.
• Define key performance indicators (KPIs) and metrics to measure the success of campaigns.
• Plan and manage digital advertising campaigns across various channels, including paid search (Google Ads, Bing Ads), paid social (Facebook, LinkedIn, Twitter, Tik Tok, Snapchat), display advertising, and programmatic advertising.
• Create and optimize ad creatives, targeting, and bidding strategies to maximize ROI.
• Conduct keyword research and analysis to inform paid search campaigns. – Monitor and optimize paid search campaigns for click-through rates (CTR), quality scores, and conversion rates.
• Develop and execute paid social media campaigns to drive engagement, website traffic, and conversions.
• Segment and target audiences effectively to achieve campaign objectives.
• Analyze campaign data and performance metrics to identify trends, insights, and areas for improvement.
• Use A/B testing and data-driven decision-making to optimize ad campaigns and landing pages.
• Manage advertising budgets effectively, allocating resources to campaigns with the highest ROI potential.
• Ensure budget adherence and provide regular financial reporting.
• Collaborate with UX/UI teams to improve website and landing page design for better conversion rates. Implement A/B tests and recommend changes based on CRO findings.
• Utilize marketing technology tools such as marketing automation platforms, analytics software, and ad management platforms to streamline campaign execution and measurement.
• Prepare regular performance reports and communicate campaign results, insights, and recommendations to senior management and stakeholders.
• Keep up-to-date with industry trends, emerging technologies, and best practices in performance marketing.
• Recommend and implement innovative strategies and tactics to stay competitive.

Requirements:-

•  Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
•  Proven experience in performance marketing, with a track record of achieving measurable results.
•  In-depth knowledge of digital advertising platforms and tools (Google Ads, Facebook Business Manager, etc.).
•  Strong analytical skills and proficiency in data analysis and reporting.
•  Exceptional project management skills and the ability to multitask in a fast-paced environment.
•  Excellent communication and collaboration skills to work effectively with cross functional teams.
•  Familiarity with marketing technology and automation tools.
•  Creative problem-solving abilities and a results-oriented mindset.