Senior SEO

Job Description

Job Description:

We are looking for an experienced SEO/SEM expert to oversee all search engine optimization and marketing activities.

Responsibilities:

• Manage SEO activities including content strategy, link building, and keyword strategy to improve search engine rankings.
• Handle SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
• Stay updated with the latest SEO and content marketing trends.
• Monitor and analyze content performance metrics (organic traffic, engagement, conversions, keyword rankings).
• Develop and implement content optimization strategies for better search engine visibility and user experience.
• Provide regular reports on content performance with key insights and improvement recommendations.
• Ensure clear expectations and responsibilities for team members.
• Manage content calendars and deadlines.
• Perform keyword research and optimization.
• Implement SEO recommendations and best practices.
• Collaborate with the development team to ensure proper SEO implementation.
• Optimize copy and landing pages for search engine marketing.
• Recommend website changes to improve SEO positions.
• Possess basic knowledge of HTML.
• Communicate with clients to understand their business needs.
• Create and optimize targeted Google Ads campaigns.
• Identify and utilize new advertising platforms.